Your Personal Assistant in France.

Discreet personal, executive and lifestyle assistance for international clients. From everyday arrangements to complex requests, Book & Smile takes care of the details so you can focus on what matters.

Paris is easier when someone reliable is handling the details.

Your time is valuable. Whether you are visiting Paris, managing a business, settling in for a season, hosting important guests or simply need someone you can trust on the ground, Book & Smile provides discreet assistance tailored to your needs.

What we handle

Personal Assistance

Personal support for the things that require time, organisation or local knowledge — reservations, appointments, shopping & sourcing, deliveries, personal errands, special requests.

Executive Assistance

Support for executives, entrepreneurs and international professionals — meeting arrangements, travel coordination, business logistics, event organisation, guest management, local representation.

Lifestyle Concierge

Access and assistance for everyday life in Paris — restaurants, cultural experiences, events, shopping, wellness, bespoke experiences.

Travel & Events

Planning and coordination for Paris and beyond — itineraries, private experiences, transportation, events, VIP guest coordination, special occasions.

Designed for people who value their time.

International Executives

When your schedule doesn't allow you to manage every detail yourself.

Entrepreneurs & Business Owners

When Paris requires someone on the ground you can trust.

International Visitors

When you want to experience Paris without dealing with the logistics.

Families & Private Clients

When everyday life requires discreet and reliable assistance.

Discretion is the operating norm.

NDA by default

Confidentiality agreements are signed by default for any client who requests them — and observed rigorously in their absence.

One interlocutor

You never repeat yourself. One bilingual person owns every request from instruction to completion.

Written follow-through

Every request is acknowledged, tracked and closed in writing. Nothing is left open.

A person, not a platform.

Book & Smile was founded by Michel Zollo — a bilingual professional trained in visa administration and formerly of INSEAD's administrative staff in Fontainebleau. Years of serving international executives, diplomats and families taught one lesson: what clients value most is the certainty that when they ask, it is handled.

FAQ