Paris Fashion Week · Residents & Hosts
Fashion Week arrives.
Your life continues.
This page is for people who live in Paris and receive during Fashion Week — partners, family, clients flying in for the shows. A Book & Smile personal assistant runs the guest itineraries, the household, the tables and the cars, and keeps your own calendar intact, so you host rather than organise. Visitors attending the shows should see the private assistant page.
For residents, Fashion Week is not a trip; it is an invasion of a normal week — school runs, board meetings and a household still running while four guests need four itineraries.
The guests' hotels are full, their restaurants closed to new bookings, their evenings unplanned, and every request lands on you between two meetings.
What if the guests were handled as well as you would handle them — without it being you?
What we take off your plate
- An itinerary per guest — arrival, stay, tables, cars, tickets — coordinated with your calendar
- Household prepared — staff schedules, deliveries, flowers, a spare room turned around between guests
- Tables for the family and the guests, booked for the fortnight, changed when plans change
- Drivers for guests so your own car and driver stay yours
- Your own calendar protected — school, work and health appointments kept
- One weekly written status plus a live thread during the week
Who this is for
Executives and founders based in Paris with visiting clients or partners
International families whose relatives come for the shows
Owners of a Paris residence used by guests during the season
Related reading
Executive
The September Reset: 12 Things International Executives Delegate to a Personal Assistant in Paris
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Standards
The Discretion Standard: NDAs, Privacy and Private Clients
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Guides
How Much Does a Personal Assistant Cost in Paris? Private Concierge, Lifestyle Management and Full-Time PA — 2026 Prices
ReadFAQ
Do you also handle our everyday life outside Fashion Week?
Yes — this is our core service. Fashion Week hosting is one intense fortnight within a monthly retainer covering administration, home, health and travel all year.
Can you get me into the runway shows?
Runway shows of the major houses are invitation-only and cannot be bought — anyone selling them should be avoided. We work through your existing client relationships with the houses to request guest-list placement, and we secure the accessible programme: presentations, showroom appointments, previews, dinners and the independent shows open to the right introduction.
When should I brief you?
Six to eight weeks before the week for houses, hotels and the tables that book out first; two weeks for a reduced programme; we also take last-minute requests during the week itself, every day, 8:00–22:00 Paris time and 24/7 for members.
How discreet are you?
One dedicated contact, NDA on request, your name mentioned only where you want it. We do not photograph, post or name clients.
Consider it handled.
One trusted point of contact in Paris. Request a private consultation.
Request a Private Consultation