Paris Fashion Week · Creators
Create during Fashion Week.
We run the logistics.
For influencers, creators and their teams, Book & Smile handles the production side of Paris Fashion Week: shoot locations and the permits Paris actually requires, drivers between shows and shoots, glam and fitting slots, brand appointment coordination, hotels with the right light, and the daily changes — so you deliver content, not logistics. We do not secure show invitations; those come from the brands you work with.
A creator's Fashion Week is a production schedule: four looks, three shoots, two shows, one dinner — per day — across a city where filming on the Pont Alexandre III without a permit gets stopped.
Your agent is in another time zone; the brand's PR handles the brand, not your day; the driver does not know that the light is better at 8:15 on the rue de Rivoli.
What if your Paris week were produced by someone who lives here and answers at 7am?
Production support
- Location scouting and the permits Paris requires for photo and video (public spaces, some interiors)
- Drivers and vans with equipment, timed between shows, shoots and fittings
- Glam, tailoring and pressing slots booked around the agenda
- Brand appointment coordination — deliveries, returns, showroom pickups
- Hotels and apartments chosen for light, space and location
- Daily agenda updates and a written recap; every day, 7:00–23:00 during the week
Who this is for
Creators and influencers travelling with or without a team
Talent agencies producing several clients in Paris
Brands hosting creator trips
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ReadFAQ
Do you get creators invited to shows?
No — invitations come from the brands you work with. We make sure that when they come, you get there on time, dressed, and with content shot around them.
Do I need a permit to film in Paris?
For most public spaces a simple declaration or authorisation is required, and some landmarks and interiors need paid permits; we handle the requests in French.
When should I brief you?
Six to eight weeks before the week for houses, hotels and the tables that book out first; two weeks for a reduced programme; we also take last-minute requests during the week itself, every day, 8:00–22:00 Paris time and 24/7 for members.
How discreet are you?
One dedicated contact, NDA on request, your name mentioned only where you want it. We do not photograph, post or name clients.
Consider it handled.
One trusted point of contact in Paris. Request a private consultation.
Request a Private Consultation