Create during Fashion Week. We run the logistics.

For influencers, creators and their teams, Book & Smile handles the production side of Paris Fashion Week: shoot locations and the permits Paris actually requires, drivers between shows and shoots, glam and fitting slots, brand appointment coordination, hotels with the right light, and the daily changes — so you deliver content, not logistics. We do not secure show invitations; those come from the brands you work with.

A creator's Fashion Week is a production schedule: four looks, three shoots, two shows, one dinner — per day — across a city where filming on the Pont Alexandre III without a permit gets stopped.

Your agent is in another time zone; the brand's PR handles the brand, not your day; the driver does not know that the light is better at 8:15 on the rue de Rivoli.

What if your Paris week were produced by someone who lives here and answers at 7am?

Production support

  • Location scouting and the permits Paris requires for photo and video (public spaces, some interiors)
  • Drivers and vans with equipment, timed between shows, shoots and fittings
  • Glam, tailoring and pressing slots booked around the agenda
  • Brand appointment coordination — deliveries, returns, showroom pickups
  • Hotels and apartments chosen for light, space and location
  • Daily agenda updates and a written recap; every day, 7:00–23:00 during the week

Who this is for

  • Creators and influencers travelling with or without a team
  • Talent agencies producing several clients in Paris
  • Brands hosting creator trips

FAQ

Do you get creators invited to shows?

No — invitations come from the brands you work with. We make sure that when they come, you get there on time, dressed, and with content shot around them.

Do I need a permit to film in Paris?

For most public spaces a simple declaration or authorisation is required, and some landmarks and interiors need paid permits; we handle the requests in French.

When should I brief you?

Six to eight weeks before the week for houses, hotels and the tables that book out first; two weeks for a reduced programme; we also take last-minute requests during the week itself, every day, 8:00–22:00 Paris time and 24/7 for members.

How discreet are you?

One dedicated contact, NDA on request, your name mentioned only where you want it. We do not photograph, post or name clients.