Paris Fashion Week · Brands & Showrooms
Your Paris team,
for the week you show.
For fashion brands and showrooms, Book & Smile is the local operations partner during Paris Fashion Week: team stays and movement, showroom logistics and suppliers, buyer and press appointments, client dinners and gifting, VIP guests handled individually, and the hundred local problems — permits, deliveries, a broken steamer at 7am — solved in French, every day. Your team shows; we run Paris.
A showroom week in Paris means twenty people, three hotels, a venue with its own rules, buyers arriving on Seoul time and a dinner for forty on Thursday.
Agencies sell the venue and leave; hotels handle rooms, not people; your Paris intern cannot negotiate with a syndic at 22:00.
What if one accountable local partner sat between your team and the city?
Brand operations
- Team logistics — hotels, apartments, arrivals, per-diem-ready restaurants, drivers and van runs
- Showroom support — suppliers, deliveries, catering, cleaning, last-minute equipment, venue relations
- Appointments — buyer and press scheduling support, client welcome, interpreters
- Hospitality — press and client dinners, gifting sourced and delivered, after-hours venues
- VIP guests — individual itineraries and a dedicated contact for your most important clients
- Reporting — one daily written status to your head office, in English
Who we work with
Independent and emerging brands showing in Paris
International houses' Paris teams needing local capacity
Showroom and sales agencies hosting buyers
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ReadFAQ
Do you work on a project basis?
Yes. A Fashion Week engagement is scoped in writing — days, team size, deliverables — with a single fee; ongoing Paris support is available on a monthly corporate retainer.
Can you invoice a company outside France?
Yes. We invoice companies in the EU, the UK, the US, Asia and the Gulf; VAT treatment is confirmed in the proposal.
When should I brief you?
Six to eight weeks before the week for houses, hotels and the tables that book out first; two weeks for a reduced programme; we also take last-minute requests during the week itself, every day, 8:00–22:00 Paris time and 24/7 for members.
How discreet are you?
One dedicated contact, NDA on request, your name mentioned only where you want it. We do not photograph, post or name clients.
Consider it handled.
One trusted point of contact in Paris. Request a private consultation.
Request a Private Consultation