Your Paris team, for the week you show.

For fashion brands and showrooms, Book & Smile is the local operations partner during Paris Fashion Week: team stays and movement, showroom logistics and suppliers, buyer and press appointments, client dinners and gifting, VIP guests handled individually, and the hundred local problems — permits, deliveries, a broken steamer at 7am — solved in French, every day. Your team shows; we run Paris.

A showroom week in Paris means twenty people, three hotels, a venue with its own rules, buyers arriving on Seoul time and a dinner for forty on Thursday.

Agencies sell the venue and leave; hotels handle rooms, not people; your Paris intern cannot negotiate with a syndic at 22:00.

What if one accountable local partner sat between your team and the city?

Brand operations

  • Team logistics — hotels, apartments, arrivals, per-diem-ready restaurants, drivers and van runs
  • Showroom support — suppliers, deliveries, catering, cleaning, last-minute equipment, venue relations
  • Appointments — buyer and press scheduling support, client welcome, interpreters
  • Hospitality — press and client dinners, gifting sourced and delivered, after-hours venues
  • VIP guests — individual itineraries and a dedicated contact for your most important clients
  • Reporting — one daily written status to your head office, in English

Who we work with

  • Independent and emerging brands showing in Paris
  • International houses' Paris teams needing local capacity
  • Showroom and sales agencies hosting buyers

FAQ

Do you work on a project basis?

Yes. A Fashion Week engagement is scoped in writing — days, team size, deliverables — with a single fee; ongoing Paris support is available on a monthly corporate retainer.

Can you invoice a company outside France?

Yes. We invoice companies in the EU, the UK, the US, Asia and the Gulf; VAT treatment is confirmed in the proposal.

When should I brief you?

Six to eight weeks before the week for houses, hotels and the tables that book out first; two weeks for a reduced programme; we also take last-minute requests during the week itself, every day, 8:00–22:00 Paris time and 24/7 for members.

How discreet are you?

One dedicated contact, NDA on request, your name mentioned only where you want it. We do not photograph, post or name clients.