Book & SmileParis · France
A private assistant for your Fashion Week.

Paris Fashion Week · Private Assistant

A private assistant
for your Fashion Week.

For nine days, one dedicated private assistant runs your Paris Fashion Week: the agenda and its hourly changes, RSVPs and seating questions, drivers and timing, tables, fittings and every request in between — in English, by WhatsApp, from before you land until you leave. This is the individual guest's page; brands and creators have their own.

A Fashion Week day has twelve moving parts and four venues across Paris. The invitations arrive late, the times shift, the car is stuck on the Champs-Élysées.

You cannot run that from a hotel room in a second language while also being present at the shows. Your assistant at home is asleep; the hotel concierge cannot follow you across the city.

What if one person carried the whole day — and the next — so that you only had to arrive?

Your assistant's week

  • Day-by-day agenda with travel buffers, updated as invitations and times change
  • RSVPs, seating queries and plus-ones handled with the houses' PR teams
  • Driver coordination and live re-routing between venues
  • Tables for lunch and dinner around the shows, held for the whole week
  • Fittings, tailoring, beauty and pharmacy on demand
  • A single WhatsApp thread, every day of the week, with a written recap each evening

Designed for

01

Clients of the houses attending as guests

02

Editors and buyers travelling without a team

03

Couples and small parties combining shows and Paris

FAQ

Can you get me into the runway shows?

Runway shows of the major houses are invitation-only and cannot be bought — anyone selling them should be avoided. We work through your existing client relationships with the houses to request guest-list placement, and we secure the accessible programme: presentations, showroom appointments, previews, dinners and the independent shows open to the right introduction.

Is the assistant physically with me?

By default the assistant works from Paris, reachable every day; on-site presence for key days or the whole week is available on request.

When should I brief you?

Six to eight weeks before the week for houses, hotels and the tables that book out first; two weeks for a reduced programme; we also take last-minute requests during the week itself, every day, 8:00–22:00 Paris time and 24/7 for members.

How discreet are you?

One dedicated contact, NDA on request, your name mentioned only where you want it. We do not photograph, post or name clients.

Consider it handled.

One trusted point of contact in Paris. Request a private consultation.

Request a Private Consultation